Facebook has transformed the way we interact with each other – social media is a way for us to keep in touch with family and friends, as well as find and catch up people that we haven’t seen in a long time. For many people, Facebook has become a part of their daily lives and it’s something that they don’t go a day without checking. But, Facebook won’t stop at simply being a leader in social networking. Now, they’re considering how they can get involved with what happens in workplace communication, too. Recent reports show that the company is now in the pilot testing phase of Facebook at Work, a corporate service that will be used as a social network for individual companies as well as organizations. It’s similar to the Facebook that everyone is already used to, except it is modified to reflect just workplace interactions. (1)
How it works:
The employer will activate an employee account, which is separate than the personal Facebook account. There is no “friending” involved but instead, everyone at work is instantly in the network. Everything posted on the timeline is visible to people in the network and the company owns the content posted. If you want to create a group for yourself or maybe a team of employees at the company to talk about projects or other work related happenings, you can do that too and have access to Messenger to contact specific people. Facebook will also sort through posts that they think are relevant and show it to you on a News Feed list.
Bottom line: this group is a means to more effectively and efficiently keep in touch with colleagues. Instead of distracting you from work, Facebook at Work could potentially be a great way to get work done through collaboration with team members.
If your company offered Facebook at Work, would you find it beneficial?
1. Goel, Vindu. “Facebook Looks to Workplace for Future Growth.” NY Times. January 14, 2015. http://bits.blogs.nytimes.com/2015/01/14/facebook-looks-to-the-workplace-for-future-growth/?ref=technology&_r=0 Accessed online January 17, 2015.