What Is Game Transfer Phenomena?

Written by Dr. Andrew Doan & Brooke Strickland on .

This article illustrates the melding of the real world with the virtual world in gamers. This is also known as the "Tetris Effect".

“Gamers can’t tell real-world from fantasy,” screamed the headline in the Metro on Wednesday morning. Dr Mark Griffiths, who heads up Nottingham Trent University’s International Gaming Research Unit, must have slumped back in his chair with incredulous horror when he read that.



His team had been carrying out another video game study when they discovered that many of their 42 interviewees were talking about a similar experience. Often, after playing a game for a long time, they would momentarily transfer elements of the game content, or the interface, into their real-lives, usually harmlessly. Griffiths knew it was a common phenomenon – he’d experienced it himself playing Tetris – but it hadn’t been named or categorised. So the department came up with a term – Game Transfer Phenomenon – and started looking into it. The resulting report has just been published in the International Journal of Cyber Behaviour, Psychology and Learning.

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